Address: Unit level 14(B) & 14 (C) Main office tower, Financial Park Labuan Complex, 
Jalan Merdeka, Federal Territory of Labuan, 87000, Malaysia
 Phone:+6087599272                             Fax: +6087599201
GilsoniteBanner.jpg

MARKETING ENVIRONMENT

Trading

Demographic Environment

Global population estimated to reach 8 billion by Year 2023 Identifying target markets for specific products or services;

Economic Environment

An improvement in quality of life and living standards, e.g. measures of literacy, life-expectancy and health care.

Investment Portfolio/ Profile

Understanding today’s changing markets and emerging trends to helping to source for the right opportunities for customer unique investing needs.

aifmd risk management

GLOBALIZING

Disadvantages
Requires more time, resources as well as funding. Nonetheless, there is always a percentage of risk which may cause by economic downturn.

Advantages
Globalization makes a strong background for the firm and keeps the business activities to proliferate with a greater achievement.

MARKET LEADER

MARKET LEADER

Disadvantages
Tougher market segment with higher sales target to achieves. If the business performance is poor it will automatically tarnish the business reputation.
Advantages
Becoming a market leader generally attracts more business opportunities. More opportunities will generate more sales achievement. Nevertheless, it would then result to having a loyal or long-term business relation with the respective customer(s).

MARKET SEGMENTATION

MARKET SEGMENTATION

According to Armstrong & Kotler (2011), market segmentation can be divided into three main categories which are geography, demography and psychographic.

Geographic
Chemical Mine World Ltd is strategically located in the South East Asia region. A region known to be offering economical and quality production lines from small medium enterprises to large scale market player.

Demographic
Identifying target markets for specific products or services. Chemical Mine World Ltd play a vital role as the service provider to both the Vendors and the Customers in sourcing and selling of their production lines

Psychographic
Potential customer of Chemical Mine World Ltd is segmented into four categories: factories, manufacturer, trading companies and end-user. Dividing market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows our Management to engage in product design and marketing in a focused manner.

4 PS MARKETING MIX

4 P’S MARKETING MIX

Product (Service): Identifying the customer needs and demands via conducting a thorough search for the most ideal or suitable production lines as a trade service provider via a comprehensive products analysis reports.

Price: presenting to the customer the price comparison study of his/her/their demanded supply for their alleviate reference to help them on their decision making.

Place: Strategically located within South East Asia region allowing our trade agents to interact with most of the vendors originated form the said region with lesser hassle in terms of the time management.

Promotions: Conducting sales and marketing activities in this era is much more at ease with availabilities of the social network communities; promoting our trade service via our ad-hoc sales and marketing agents via all kinds of business platform made available.

GOALS

GOALS

To achieved total annual revenue of approx. MYR100,000.00 per annum with a healthy monthly gross profit.